DILLON DOT
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STYLE

PHOENIX RISING

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SO HERE I AM, IN THE SEDONA DESERT TO CELEBRATE THE LAUNCH OF THE H&M STUDIO SS19 COLLECTION.

THE H&M STUDIO COLLECTION HAS ALWAYS BEEN A FAVOURITE OF MINE.

CREATED BY A DEDICATED IN-HOUSE DESIGN TEAM, THE LIMITED EDITION BIANNUAL COLLECTION FEATURES THE MOST FASHION-FORWARD DESIGNS, AND IS COMPRISED OF TREND-LED LOOKS AND STATEMENTS PIECES.

TRADITIONALLY, THE COLLECTION IS SHOWCASED AT PARIS FASHION WEEK, HOWEVER THIS SEASON (AND LUCKILY FOR ME) THE BRAND CHOSE TO DEBUT THE HIGHLY SOUGHT AFTER COLLECTION THROUGH AN IMMERSIVE THEATRE FORMAT IN THE SEDONA DESERT.

THIS SEASONS SS19 COLLECTION IS INSPIRED BY THE ‘GLAM EXPLORER’ AND THE IDEA OF EFFORTLESS GLAMOUR. THE PIECES ARE A COMBINATION OF PRACTICAL AND GLAMOROUS, ALL IN CONTEXT OF ‘WANDERLUST’.

 
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DURING MY INCREDIBLE FEW DAYS IN THE DESERT, I SHOT A MINI EDITORIAL FEATURING A FEW OF MY FAVOURITE PIECES FROM THE COLLECTION.

AS THE RAIN FELL FROM THE SKY, USA BASED PHOTOGRAPHER BEN CHRISTENSEN SNAPPED AWAY WHILE WE LAUGHED LIKE CRAZY. DAYS LIKE THESE ON SET ARE WHAT MAKES ME LOVE MY JOB! THE RESULT OF THIS MAGICAL, CRAZY FUN DAY - THESE IMAGES. THEY’RE SOME OF MY ABSOLUTE FAVOURITES!

AS FOR THE PIECES FROM THE COLLECTION, LETS JUST SAY THIS H&M STUDIO TRACKSUIT HAS BEEN WORN FAR TOO MANY TIMES SINCE!

TO VIEW MY DETAILED TRAVEL DIARY, SEE THE PIECE I WROTE FOR FASHION QUARTERLY HERE (GO ON, YOU KNOW YOU WANT TO).

 
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CREATIVE DIRECTION AND STYLING / JAIMEDILLONRIDGE.COM

PHOTOGRAPHY / benchristensenphoto.com