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BEAUTY

THE ONE THING I COULDN’T LIVE WITHOUT.

 

YES. IT’S THE ONE THING I COULDN’T LIVE WITHOUT. 

WELL I MEAN THERE IS OBVIOUSLY MORE THAN ONE, BUT MY ghd IS THE ONE THING I COULDN’T LIVE WITHOUT WHEN I’M TALKING ABOUT LIFE ESSENTIALS THAT KEEP ME LOOKING POLISHED AND PUT TOGETHER WHILE I’M ON THE ROAD. WHICH LET’S FACE IT, I’M ALWAYS ON THE ROAD AND ALWAYS NEED TO BE LOOKING POLISHED WHILST DOING SO.  

 
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PERFECTLY PACKAGED AND SHIPPED TO MY HOTEL IN LONDON ARRIVES THE NEWEST MEMBER OF THE ghd FAMILY.

THE PERFECT TREAT TO ARRIVE RIGHT BEFORE THE CRAZY MONTH OF EUROPEAN FASHION WEEKS BEGIN. 

AND HERE I THOUGHT THE ghd COULDN’T GET ANY BETTER, BUT IT DID! INTRODUCING THE NEW ghd PLATINUM+ STYLER. 

FEATURING GROUND BREAKING INNOVATION, THE ghd PLATINUM+ HAS BEEN DEVELOPED WITH ULTRA-ZONE PREDICTIVE TECHNOLOGY THAT RESPONDS TO YOUR HAIR AND THE WAY YOU STYLE. YES, I KNOW, IT’S AMAZING! I PERSONALLY DIDN’T THINK IT WAS POSSIBLE! HOW? THE TECHNOLOGY ALLOWS MORE EFFECTIVE CONTROL OF HEAT AND CAN PREDICT YOUR PERSONAL HAIR NEEDS, TO GIVE ULTIMATE RESULTS AND STRONGER, HEALTHIER HAIR. LET’S FACE IT, WE ALL NEED STRONGER AND HEALTHIER HAIR.

DEVELOPED BY ghd SCIENTISTS AND ENGINEERS OVER 5 YEARS, THE NEW ghd PLATINUM+ STYLER IS THE MOST RIGOROUSLY TESTED TOOL AND IS SO RELIABLE IT COMES WITH A THREE YEAR WARRANTY FOR PEACE OF MIND.

 
 

SOMETHING I HAD NEVER THOUGHT ABOUT, UNTIL I BECAME A NOMAD A COUPLE OF YEARS AGO, IS THE EFFECT THAT DIFFERENT CITIES HAVE ON YOUR HAIR. 

IT SEEMS DRAMATIC I KNOW, BUT IT’S JUST A FACT, THE WATER USED TO WASH YOUR HAIR ALONGSIDE THE CLIMATE OF EACH CITY BASICALLY DETERMINES THE WAY YOUR HAIR IS GOING TO BEHAVE. 

LET’S JUST SAY MY HAIR DOESN’T LIKE ANY WATER OR ANY CLIMATE IN ANY CITY. IT DOESN’T BEHAVE, PERIOD. 

HENCE THE RELIANCE ON MY ghd.

 

THE MOST INCREDIBLE PART OF THE ghd PLATINUM+ STORY HOWEVER IS THAT I NOW HAVE A TOOL THAT NOT ONLY KEEPS MY HAIR LOOKING POLISHED AND PERFECT, BUT I HAVE A TOOL THAT ACTUALLY HELPS MY HAIR BECOME STRONGER AND HEALTHIER.

I’M STILL AMAZED AND OH SO GRATEFUL! 

ONE OF THE BEST THINGS ABOUT MY ghd ADDICTION IS THAT THEY HAVE UNIVERSAL VOLTAGE. WHAT DOES THAT MEAN? WELL, BASICALLY IT MEANS YOU’LL NEVER HAVE AN EXCUSE FOR ANOTHER BAD HAIR DAY, NO MATTER WHERE IN THE WORLD YOU MAY BE.

SO, WHETHER I WANT SLEEK, STRAIGHT AND SMOOTH HAIR, OR BOUNCY WAVES WITH VOLUME I CAN HAVE THE LUXURY OF BOTH WITH THANKS TO MY ghd PLATINUM+ STYLER.

BASICALLY MY NEW BEST FRIEND.

SOME MORE GOOD NEWS! THIS LITTLE GEM HAS BEEN BEAUTIFULLY PACKAGED AND PAIRED WITH SOME OF ghd’s MOST POPULAR PRODUCTS TO MAKE THE PERFECT CHRISTMAS GIFT. HAVE A WEE LOOK HERE, YOU KNOW YOU WANT TO!

 
 

CREATIVE DIRECTION AND STYLING / JAIMEDILLONRIDGE.COM

 
Jaime RidgeDILLON DOT